Strategic Management 5th Edition PDF by Frank Rothaermel is a comprehensive guide to the latest strategic management concepts and best practices. It provides both the theoretical and practical foundations essential for the successful development and execution of a strategic plan.
Strategic Management 5th Edition PDF – eBook
- Publisher: McGraw-Hill; 5th edition
- Publication date: February 9, 2021
- Language: English
- Page length: 1560 pages
- File Size: 20 MB
Strategic Management 5th Edition eBook starts off by introducing the core concepts of strategic management, including the importance of vision and mission statements, strategic objectives, and strategy formulation. It then moves on to discuss the key components of strategic analysis, such as market assessment, competitive analysis, and SWOT analysis. The book also provides an in-depth look at the various strategic tools used in the process, including portfolio analysis, resource allocation, and budgeting.
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